Due to the last two, it is with great displeasure that I am forced to make this announcement.
STARTING TODAY HIGHLY EDUCATED HAS TEMPORARILY CEASED ALL SALES OF E-NAIL UNITS
Highly Educated has a reputation in the market for quality products, and at eight-hundred dollars retail, there is a level of expectancy for your product to perform. A 30% – 40% failure rate of a single component is not acceptable, especially for a high end item. That is about the failure rate that we have been experiencing with the E-nail. Yes I have been servicing the units for free, but this is still not an acceptable solution to a monstrous problem. Free repairs are great, but when you spend that much money on a product you don’t want it to break in the first place. Selling a product which is known to fail is brand damaging to our reputation for quality and it will only generate more ill-will amongst consumers. Yes, I understand you might want an E-nail really bad, but would you still want it as bad if you knew it was going to fail? I can not keep pushing a product onto the market with that kind of failure rate. It doesn’t make sense to do so, not ethically, not financially. Furthermore, I have personally invested heavily into production but my costs are likely to double or even triple if I keep putting out units with a high failure rate. That is why I have determined the best action for me to take now is to cease the sales of all units until this issue has been rectified. Once and when the issue has been resolved, I will resume selling the units where I left off on the waiting lists. I apologize for the headaches caused but I can assure you mine is the biggest at this point in time. I appreciate your understanding in this matter, I appreciate any sympathy, and if you have a spare Advil that would be great.
tl;dr Not letting a 125k headache turn into a 250k head ache.